Dear customers and business associates,

The company Hueck has been a close partner of Inserco for many decades. Hueck’s products have always been defined by their reliability, creativity and extraordinarily high level of quality.

We are very pleased to be able to make an important contribution to the future orientation of our customers with the new services from Hueck Design. Digital data and the expert processing and preparation of such data is of key importance in the printing of decorative surfaces, whether it be for producing decorative papers or finishing boards in direct printing processes.

In light of the possibilities that digital printing methods already offer our customers today, Hueck Design is a competent, experienced partner to have at our side when it comes to successfully using the new technologies and enhancing your product portfolio.

Below, Maike Marx, team leader for decor development, presents the work of the Hueck Design team in more detail. We get a very interesting insight into the comprehensive design options that are available.

Be inspired by the diverse possibilities that you can draw on for the design of your new finishes and textures.

From raw material to finished surface – how things work at Hueck Design

One specialisation with a lot of options on offer.

At Hueck Design, we draw our inspiration from nature, trends and trade shows.
As soon as an idea is there, we buy the materials. From tree trunk to textiles. There is a wide range of possibilities. We are not afraid to tread the path untrodden, moving far away from the classic oak towards tropical wood varieties. In doing so we show our customers the diversity of the wood that exists on the earth.

African wood, ziricote

Our in-house carpenters treat the wood and give the individual boards a very special look. Thanks to the varied processes involved, every piece of wood gets its own unique look. We then scan the individual boards/pieces with the Cruse large format scanner. Versatile scan results can be achieved thanks to the different light settings.

individual board, scan file

At our workstations, we use the scanned boards and design them with a decorative finish. In doing so, we create furniture and flooring layouts. The difference lies in the dimensions and the number of boards. We refine the layout on the computer in advance by reducing or removing interfering areas. We also adjust the colour to give the material its final look before the new decor is presented to the customer.

left, flooring layout; right, furniture layout

Our customers are kept up to date on our news thanks to a quarterly newsletter. We also attend trade shows and enjoy presenting our decorative finishes to customers in person.

After the customer has chosen a finish, we then adapt the layout to taste. As we are an independent studio, the customer can choose where, and with how many colours, the decorative finish is to be printed.
We help the customer prepare the data ready for printing. This includes pattern repeating, a process whereby the boards are designed with an endlessly repeating pattern.

We also perform colour separation. For this, the individual channels, which later represent a separate cylinder each, are separated. These special colours are created so that the customers can define different colour combinations themselves at a later stage.

joining edge on the left, repeated print pattern on the right

individual colours from dark to light, channel 1–3 1. Area colour 2. Base texture 3. Depth/texture

different colour combinations

For gravure printing, we create as many individual colours as cylinders are requested. There is also the possibility of buying the RGB data, the layout without separations, for our customers. For this printing method, you do not need a static printing form and can transfer the layout directly to the printing machine using the file.

Colour is not everything

Surface design also includes texture, which gives the surface its finish through depth or a glossy or matte look.

At Hueck Design, we also offer the development of embossing data.
One of our key strengths is the development of synchronised textures.

The result: decor and embossing data ready for using, all from a single source

synchronized texture

We warmly invite you to visit us and have a look at our collection of decors and textured surfaces. We have also put some of our decors online, which you are welcome to view here:

https://collection.hueck-design.com

If you have any questions, feel free to contact Anja Grabnitzki from Inserco.

See you soon,
Maike Marx

Inserco proudly presents HUECK Design